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PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
How Apple’s privacy changes force social media marketing to evolve
Original Article: Venture Beat by Scott Frey, founder, president and CEO of PossibleNOW Direct-to-consumer businesses that previously relied heavily on Facebook (now Meta) as a way to target and advertise via social media are now starting to realize the perils that resulted from privacy policy changes instituted by… Continue Reading
Tags: 2022, CMP, consent management, consent management platform, covid-19, customer experience, eric tejeda, first-party data, GDPR, marketers, marketing efforts, retail IT insights, retail marketers, TCPA, third-party data
October 17, 2022
The Anatomy of MyPreferences
Tags: anatomy of mypreferences, data categorization, data collection, KPI, MyPreferences, privacy regulations, trust, zero-party data
May 26, 2022
What Is Zero-Party Data & Why Is It Important To Marketers?
Zero-Party Data Definition And Comparison To First And Third-Party Data Those working in the world of marketing are becoming increasingly aware of the term zero-party data and its implications. Many experts consider a zero-party data strategy to be crucial in driving personalization efforts and understanding… Continue Reading
February 1, 2022
What Is a Consent Management Platform? Is it needed?
A consent management platform (CMP) is a tool that keeps your company, website or application compliant with consent regulations such as the EU’s General Data Protection Regulation (GDPR). A CMP accomplishes this by asking users for permission to collect and use their data. The collected… Continue Reading
Tags: CMP, consent management, consent management platform, consent regulations, customer voice, GDPR, General Data Protection Regulation, MyPreferences, possiblenow, preference management
January 27, 2021
What Is the TCPA? Your Definitive Legal Guide
The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted. The TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their… Continue Reading
November 2, 2022
The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
What is Consent Management, How it Works, & Why it’s Important for Data Compliance
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
January 27, 2021
What are Customer Insights?
You cannot serve a client whose needs you do not understand. As a business, you might think you know where you fit into a particular niche or how your offerings benefit your market. However, without consumer insight research you never fully know if there is… Continue Reading
January 25, 2021
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