How Apple’s privacy changes force social media marketing to evolve

pnadmin, Articles October 17, 2022

Original Article: Venture Beat by Scott Frey, founder, president and CEO of PossibleNOW Direct-to-consumer businesses that previously relied heavily on Facebook (now Meta) as a way to target and advertise via social media are now starting to realize the perils that resulted from privacy policy changes instituted by… Continue Reading

What Is a Consent Management Platform? Is it needed?

pnadmin, Blog January 27, 2021

A consent  management platform (CMP) is a tool that keeps your company,  website or application compliant with consent regulations such as the EU’s General Data Protection Regulation (GDPR). A CMP accomplishes this by asking users for permission to collect and use their data. The collected… Continue Reading

Maximize Your 2022 Marketing Efforts With Consent Management

pnadmin, Articles January 4, 2022

Original Article: Retail IT Insights by Eric Tejeda, Marketing Director for PossibleNOW 2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting… Continue Reading

The surprising ripple effect of a privacy compliance request

pnadmin, Articles August 31, 2020

Rooted in increased regulations and general customer backlash, there is a growing emphasis on collecting consent and ensuring privacy of customer data, especially following enactment of the California Consumer Privacy Act. In this environment, the “cost” of compliance is a top of mind factor for… Continue Reading

PossibleNOW Survey: 81% of Companies Engaged in International Telemarketing Report Little to No Knowledge of International Laws and Regulations

pnadmin, Press April 16, 2020

DULUTH, GA. (PRWEB) APRIL 15, 2020 PossibleNOW™, a leading provider of enterprise preference management, consent, and compliance solutions, today announced the results of its latest survey, showing 81% of U.S. businesses engaged in international telemarketing report little to no knowledge of international laws and regulations. When… Continue Reading

New Survey Shows +26% Increase In Businesses Collecting Consent From 2018 To 2019, Indicators Point To Gap In Compliance Knowledge

pnadmin, Press April 17, 2019

PossibleNOW Survey Shows Many Companies Have Increased Consent Collection, Yet Lack Understanding of Regulations That Govern Consent DULUTH, GA. (PRWEB) APRIL 17, 2019 – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the results of its latest survey, showing a… Continue Reading

Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data for Marketing Communications

pnadmin, Press December 11, 2018

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season DULUTH, GA. (PRWEB) DECEMBER 11, 2018 – Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales… Continue Reading

PossibleNOW Cited As One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

pnadmin, Press November 30, 2018

PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading

Making the Case for Consent and Preference Management

pnadmin, Whitepapers September 26, 2017

Does Your Company Focus on the Art or Science of Complying With GDPR Consent?

pnadmin, Articles May 22, 2019

You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major… Continue Reading