How Apple’s privacy changes force social media marketing to evolve

pnadmin, Articles October 17, 2022

Original Article: Venture Beat by Scott Frey, founder, president and CEO of PossibleNOW Direct-to-consumer businesses that previously relied heavily on Facebook (now Meta) as a way to target and advertise via social media are now starting to realize the perils that resulted from privacy policy changes instituted by… Continue Reading

What Is a Consent Management Platform? Is it needed?

pnadmin, Blog January 27, 2021

A consent  management platform (CMP) is a tool that keeps your company,  website or application compliant with consent regulations such as the EU’s General Data Protection Regulation (GDPR). A CMP accomplishes this by asking users for permission to collect and use their data. The collected… Continue Reading

Maximize Your 2022 Marketing Efforts With Consent Management

pnadmin, Articles January 4, 2022

Original Article: Retail IT Insights by Eric Tejeda, Marketing Director for PossibleNOW 2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting… Continue Reading