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PossibleNOW Reports Breakthrough Growth in 2012 for MyPreferences® Solution

Type: Press

Cloud-based preference management solution sees seven-fold increase in user base, expansion across numerous vertical markets, featured in national marketing conference

Press ReleaseAtlanta, Ga. – December 18, 2012 – PossibleNOW, the leading provider of customer experience and preference management solutions, today announced that 2012 was a breakthrough year for its MyPreferences® solution in revenue, client acquisition, vertical market penetration and industry recognition.

“In less than two years, MyPreferences® has changed the enterprise customer experience landscape and helped brands connect with consumers in efficient, effective ways,” said Scott Frey, CEO of PossibleNOW. “The marketplace is searching for smart tools that make it easy to collect, analyze and distribute preference data across business segments. MyPreferences answers that need through a flexible, scalable, SaaS-based architecture.”

Launched in 2011, MyPreferences empowers companies to have relevant conversations with prospects and customers and thereby increase engagement, retention and life time value of the customer while protecting against regulatory exposure by efficiently collecting and distributing the unique preferences of customers and prospects. MyPreferences lets companies easily aggregate and manage the marketing, account servicing and privacy preferences of customers through a SaaS-based platform that seamlessly integrates with the client’s existing infrastructure.

In 2012, the MyPreferences solution was implemented by leading brands in insurance, publishing, financial services, home services, telecommunications and more. In all, the MyPreferences client roster expanded by 700 percent while benefitting from key enhancements to its reporting engine, scheduling features and notification tools. The year also included PossibleNOW’s inaugural Customer Experience Marketing (CEM) Summit, a groundbreaking event focused on customer personalization and preference management. With the fast-growing MyPreferences solution as the centerpiece, the event welcomed industry experts and leaders from Coca-Cola, PriceWaterhouseCoopers, Symantec and more to present to a capacity audience of marketers from across the country.

Looking ahead to 2013, customer engagement needs and regulatory compliance realities point towards an even bigger year for MyPreferences. The likely implementation of more robust privacy regulations, combined with the proven effectiveness of opt-in marketing, will combine to make preference management a top priority in 2013 for organizations of all sizes.