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PossibleNOW Launches Application on Oracle Marketing AppCloud to Provide Preference Management Solutions to Clients

Type: Press

MyPreferences® for Oracle Eloqua helps marketers reduce opt-outs, improve campaign results and enhance customer experience through integration to Oracle Marketing Cloud

Press ReleaseAtlanta, Ga., November 3, 2015 – PossibleNOW today announced that it has launched its enterprise preference management application which is now available on the Oracle Marketing AppCloud. MyPreferences is now integrated with Oracle Eloqua through Oracle Marketing Cloud. Accessible through the Oracle Marketing AppCloud, MyPreferences for Oracle Eloqua helps marketers collect, store and distribute customer and prospect preference data. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Oracle Eloqua users now have access to integration between Oracle Eloqua campaigns, Oracle Eloqua lead generation, existing third party integrations and enterprise preference management provided by MyPreferences including:

  •   MyPreferences Sync for Oracle Eloqua enables Oracle Marketing Cloud customers to easily integrate preference data from Oracle Eloqua Contacts, Email Groups and Custom Data Objects with the MyPreferences central repository in near real-time. The Sync feature also enhances a marketer’s ability to synchronize communication preferences, frequency preferences and contact preference attributes collected in Oracle Eloqua Contacts and Email Groups.
  • MyPreferences Connector for Oracle Eloqua enables marketers to update their Oracle Eloqua database with preferences that are collected in MyPreferences from channels outside of Oracle Eloqua so that they are using the most up to date preferences to inform their campaigns
  • MyPreferences Decision Service allows marketers to drive campaign delivery based on preference information captured through other channels and departments without incurring the overhead and cost of storing all of that data in Oracle Eloqua.

With MyPreferences for Oracle Eloqua, marketers can enhance compliance by keeping track of historical changes to preferences, delivery of those preferences to Oracle Eloqua, and optionally record utilization and status of preferences during campaign delivery.

“Integrating PossibleNOW’s MyPreferences with Oracle Eloqua gives clients the immediate benefits of enterprise preference management while enabling a first step toward enterprise-wide preference management strategy,” said Ron Patrick, Director of Product Architecture at PossibleNOW. “Marketers using MyPreferences solutions have reported retention rates as high as 95 percent. Clients who have the ability to track stated preferences, opt-ins and even opt-downs can focus on delivering their most targeted campaigns.”

Oracle Marketing Cloud customers who have an active Oracle Eloqua license and MyPreferences license can visit the Oracle Topliners community site to install the MyPreferences Sync application and begin integrating MyPreferences for Oracle Eloqua in the Oracle Marketing Cloud.

About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About PossibleNOW
PossibleNOW, headquartered near Atlanta, Georgia, enables businesses to build lasting, profitable relationships with customers, partners and employees through preference management technology. MyPreferences®, our enterprise preference management platform, empowers companies to listen to and learn from their customers through the active collection and management of preferences such as product interest, channel preference and frequency of communication. MyPreferences easily integrates into existing applications such as CRMs and marketing databases. The MyPreferences platform’s flexibility, security and compliance protections make it ideal for serving as the central repository for customer data inside the enterprise and for minimizing regulatory compliance risk. For more information, call (800) 585-4888 or (770) 255-1020, e-mail or visit

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit