Definitions

Whenever you tell a business what kind of information you want, you are sharing a preference. For example, telling a coffee roaster that you want information about coffee is a preference. Telling a business how you want to receive that information is also a preference…. Continue Reading

When sharing preferences with businesses, you must also give them permission to contact you. Signing a form or clicking a button on a website to confirm permission is an opt-in. Opting-in is important because many governments have created rules to protect their citizens from unwanted… Continue Reading

Whenever you click or sign something to confirm that you do not want information from a business, you have opted-out of receiving that information. As your circumstances and interests change over time, some of the information you receive from businesses will no longer be useful… Continue Reading