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GDPR and the New Customer Service Balancing Act
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Ask any customer service leader and they will tell you GDPR is coming. Cue the horror movie music. The General Data Protection Regulation, a European privacy and data protection measure, will go into effect in May, and companies around the world are scrambling to prepare… Continue Reading
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Everything You Need to Know About Mobile Marketing
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In A Flash: Micro-Moments Can Transform Brands Into Mind Readers
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Do You Know How to Drive Your ESP?
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Don’t let structural challenges-complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine. I am looking for a new car and a friend suggested that I consider a BMW M3. I was told the M3 is an… Continue Reading
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The Dark Side Of Marketing Technology
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Modern marketing requires vast technical coordination and integration. This is especially true when companies decide to undertake an initiative like preference management
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How Preference Management Should Look Inside the Enterprise
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Click “Yes” If You Understand Preference Management
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