Articles

PossibleNOW™, the leading provider of direct marketing compliance, enterprise consent and preference management solutions, today announced they are offering 60-day access to their RegInfoHub product, giving telemarketing… Solution Offers Management of Updated Guides to Telemarketing Legislation DULUTH, Ga., April 29, 2020 /PRNewswire-PRWeb/ — PossibleNOW™, the leading provider… Continue Reading

Original Article: MarTech Series The area for how companies distribute content to consumers in addition to the way they acquire consent to use personal data is evolving before our eyes. Apple, manufacturer of the iPhone and iPad, recently announced significant changes to the way it… Continue Reading

The consent management market in North America was valued at US$ 112. 85million in 2019 and is projected to reach US$ 355. 73million by 2027; it is expected to grow at a CAGR of 15. 9% from 2020 to 2027. New York, July 24, 2020… Continue Reading

Atlanta – PossibleNOW made a pair of moves that could help collections departments be more successful with the call efforts. The provider of direct marketing compliance, enterprise consent and preference management solutions, announced a partnership with Numeracle, a developer within call blocking and labeling visibility… Continue Reading

What is the California Consumer Privacy Act (CCPA)? Another day, another data breach, or so it seems. As of September 2019, at least 4 billion records, including credit card numbers, home addresses, phone numbers and other highly sensitive information, have been exposed through data breaches… Continue Reading

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing… Continue Reading

You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major… Continue Reading

At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading

It’s great to be the big kid on the block–fat budgets, top talent, vast infrastructure, and all that goes with being an established, enterprise-class competitor. Yet with all of that clout, many national brands struggle mightily with building and sustaining customer engagement. That’s because they… Continue Reading