Articles

Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading

Original Article: Venture Beat by Scott Frey, founder, president and CEO of PossibleNOW Direct-to-consumer businesses that previously relied heavily on Facebook (now Meta) as a way to target and advertise via social media are now starting to realize the perils that resulted from privacy policy changes instituted by… Continue Reading

Original Article: Retail IT Insights by Eric Tejeda, Marketing Director for PossibleNOW 2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting… Continue Reading

Original Article: Medical & Clinical Reviews by Paul Gipson, Director of Marketing Compliance Services for CompliancePoint, a subsidiary of PossibleNOW External communications are one of the most important elements in business operations today. However, many businesses were not prepared to face a global pandemic, and… Continue Reading

Original Article: TD Ameritrade By Eric Tejeda PossibleNOW, a leading provider of customer consent, preference, and do-not-contact compliance technologies announced today a new product offering that solves for Florida’s new telemarketing bill, CS/SB 1120, that extends beyond certain limitations in the Telephone Consumer Protection Act… Continue Reading

Original Article: Call Center Times By Eric Tejeda In April 2021, the U.S. Supreme Court issued an opinion in a major case pertaining to Facebook that was viewed as favorable to the contact center industry and a blow to the TCPA. However, many states began reviewing… Continue Reading

External communications are one of the most important elements in healthcare business operations today. However, many healthcare related businesses were not prepared to face a global pandemic, and communications can become more complicated in unprecedented times. This has left many companies to wonder the most… Continue Reading

Original Article: The European Business Review. By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations… Continue Reading

Original Article: TotalRetail. By Jeff Jarvis Consumers have a bigger voice today, enhanced by a plethora of information sources and endless opportunities to voice their opinion on social media. As a result, modern businesses and their marketing arms are realizing they need more customer-centric approaches that create more direct relationships through engagement and… Continue Reading

Rooted in increased regulations and general customer backlash, there is a growing emphasis on collecting consent and ensuring privacy of customer data, especially following enactment of the California Consumer Privacy Act. In this environment, the “cost” of compliance is a top of mind factor for… Continue Reading