How Apple’s privacy changes force social media marketing to evolve

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Original Article: Venture Beat by Scott Frey, founder, president and CEO of PossibleNOW Direct-to-consumer businesses that previously relied heavily on Facebook (now Meta) as a way to target and advertise via social media are now starting to realize the perils that resulted from privacy policy changes instituted by… Continue Reading

The Anatomy of MyPreferences

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Why MyPreferences?

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What Is Zero-Party Data & Why Is It Important To Marketers?

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Zero-Party Data Definition And Comparison To First And Third-Party Data Those working in the world of marketing are becoming increasingly aware of the term zero-party data and its implications. Many experts consider a zero-party data strategy to be crucial in driving personalization efforts and understanding… Continue Reading

What Is the TCPA? Your Definitive Legal Guide

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The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted. The TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their… Continue Reading

The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?

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What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading

Maximize Your 2022 Marketing Efforts With Consent Management

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Original Article: Retail IT Insights by Eric Tejeda, Marketing Director for PossibleNOW 2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting… Continue Reading

PossibleNOW Launches MyPreferences 3.0, Providing Enterprises with Complete Control of Customer Preferences, Consent, and Profile Data

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Industry Leading Platform For Zero-Party Data Offers The Most Powerful Capabilities Today DULUTH, GA. (PRWEB) DECEMBER 12, 2022 PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the launch of its new and improved zero-party data platform, MyPreferences 3.0, giving enterprises a reimagined customer… Continue Reading

New Educational Infographic Illustrates How Zero-Party Data Platforms Help Build Customer Trust and Keep Marketers in Compliance

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Sophisticated Technology Platform Resulting In a 70% Reduction in Global Unsubscribes DULUTH, GA. (PRWEB) AUGUST 25, 2022 PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest infographic: “The Anatomy of MyPreferences.” The infographic gives an in-depth… Continue Reading

PossibleNOW and TrustArc Announce Strategic Partnership

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Partnership Will Expand Privacy & Preference Capabilities Within Their Respective Platforms DULUTH, GA. (PRWEB) FEBRUARY 23, 2022 PossibleNOW, a leading provider of consent / preference management and consumer regulatory compliance solutions, announced today a strategic partnership with best-in-class privacy compliance technology provider, TrustArc. Headquartered in Walnut Creek,… Continue Reading