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What Is a Consent Management Platform? Is it needed?
pnadmin, Blog
A consent management platform (CMP) is a tool that keeps your company, website or application compliant with consent regulations such as the EU’s General Data Protection Regulation (GDPR). A CMP accomplishes this by asking users for permission to collect and use their data. The collected… Continue Reading
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What is Consent Management, How it Works, & Why it’s Important for Data Compliance
pnadmin, Blog
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
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What are Customer Insights?
pnadmin, Blog
You cannot serve a client whose needs you do not understand. As a business, you might think you know where you fit into a particular niche or how your offerings benefit your market. However, without consumer insight research you never fully know if there is… Continue Reading
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Why Customer Preference Matters
pnadmin, Blog
How Innovators are Breaking Silos Do you really know your customers, what they want and don’t want? Do you know what they like and dislike? How about how they like to be contacted? Are you able to anticipate your customers’ needs to then satisfy them?… Continue Reading
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PossibleNOW Offers Solution to Help Businesses Comply with Florida’s New Telemarketing Bill CS/SB 1120
pnadmin, Articles
Original Article: TD Ameritrade By Eric Tejeda PossibleNOW, a leading provider of customer consent, preference, and do-not-contact compliance technologies announced today a new product offering that solves for Florida’s new telemarketing bill, CS/SB 1120, that extends beyond certain limitations in the Telephone Consumer Protection Act… Continue Reading
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How Florida’s New TCPA Law May Impact Other States
pnadmin, Articles
Original Article: Call Center Times By Eric Tejeda In April 2021, the U.S. Supreme Court issued an opinion in a major case pertaining to Facebook that was viewed as favorable to the contact center industry and a blow to the TCPA. However, many states began reviewing… Continue Reading
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How Healthcare Telemarketers Can Effectively Communicate with Customers and Maintain Compliance during a Pandemic
pnadmin, Articles
External communications are one of the most important elements in healthcare business operations today. However, many healthcare related businesses were not prepared to face a global pandemic, and communications can become more complicated in unprecedented times. This has left many companies to wonder the most… Continue Reading
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Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices
pnadmin, Articles
Original Article: The European Business Review. By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations… Continue Reading
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How Trust with Customer Will Reshape Tomorrow’s Leaders
pnadmin, Articles
Original Article: TotalRetail. By Jeff Jarvis Consumers have a bigger voice today, enhanced by a plethora of information sources and endless opportunities to voice their opinion on social media. As a result, modern businesses and their marketing arms are realizing they need more customer-centric approaches that create more direct relationships through engagement and… Continue Reading
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Tech Giants Apple, Facebook and Google are Reworking How Businesses Leverage Customer Data
pnadmin, Articles
Original Article: MarTech Series The area for how companies distribute content to consumers in addition to the way they acquire consent to use personal data is evolving before our eyes. Apple, manufacturer of the iPhone and iPad, recently announced significant changes to the way it… Continue Reading
