How Your MarTech Stack Fails to Serve the Customer

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In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing… Continue Reading

Earning and Maintaining Customer Consent

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Zero-Party Data, Preferences and Consent: DIY vs Buy

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Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data for Marketing Communications

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PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season DULUTH, GA. (PRWEB) DECEMBER 11, 2018 – Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales… Continue Reading

PossibleNOW Cited As One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

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PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading

PossibleNOW Survey Shows Majority Of Companies Losing Customers From Insufficient Customer Consent Management Systems

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Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line DULUTH, GA. (PRWEB) NOVEMBER 01, 2018 – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced new results of a survey on customer communications consent, which shows… Continue Reading

Measuring the ROI of Listening to Your Customers

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At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading

New White Paper From PossibleNOW Illustrates How Enterprise Leaders Have Implemented Their Approach To Preference And Consent Management Systems

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Preference Management Strategies Can Greatly Impact A Company’s Bottom Line DULUTH, GA (September 24, 2018) – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Enterprise Leaders Reveal Their Approach To Preference… Continue Reading

New White Paper From PossibleNOW Helps Enterprises Earn Customer Consent To Comply With GDPR Regulations

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Customer Consent & Preference Management Are Key to Building Trustworthy Relationships DULUTH, GA (August 14, 2018) – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Earning And Maintaining Consent In The GDPR… Continue Reading

Why Are Metrics So Important?

pnadmin, Blog

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading