Venture Beat: How Apple’s privacy changes force marketing to evolve
- by PossibleNOW
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Year:
2017
Targeted Introduction – Preference Management
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Expanding to Multiple Touchpoints
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Centralizing Data
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Tracking Results and Proving ROI
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Definition of Preferences and the Collection Process
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How Customers Reveal Preferences
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Course-Correcting from Early Implementation
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Conclusion
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Design and Functionality of Collection Interfaces
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From Implementation to Improvement
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